Road to $4 million ARR: Lessons

Earlier last month, I opened our revenue dashboard to discover that we hit a sweeeet SaaS revenue milestone – $4 million ARR.

Here’s why it’s so surreal for all of us: we added the same revenue in last 1 year v/s in the previous 5 years.

It took us 5 years to go from 0 to $2 million ARR. (2012-2017)

It took us 1 year to go from $2 million to $4 million ARR. (2017-2018)

Just like how I shared my learnings on hitting $2 million ARR, here are some lessons that I learned from hitting $4 million ARR. It’s a mixed bag of lessons touching operations, strategy, culture etc.

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