Rand Fishkin’s advice on marketing flywheels

In this special episode, I got Rand Fishkin (founder of Sparktoro & Moz) who is about to complete two decades in marketing. I am particularly excited to release this episode because I’ve learnt SO MUCH from his Whiteboard Fridays over the years. For reference:

  1. Rand’s Brandwagon interview (the story behind Whiteboard Fridays)
  2. How to build a content-keyword map (my favorite Whiteboard Friday)

I thought I’d get his perspective on marketing flywheels, why marketing teams should focus on that and how he’s building a marketing flywheel to grow Sparktoro (his newest venture).

You can watch the interview below…

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Tips from a senior affiliate marketer on creating an affiliate program

I talked to Wesley Whetten who is a remote affiliate manager at Liquid Web and has worked with multiple affiliate partners to ensure they get the maximum revenue out of their affiliate partnerships.

In this episode of Remote Marketing Podcast, we talked about the foundational basics of affiliate marketing – when does it make sense, best practices, what pitfalls to avoid and how to create affiliate programs. I also asked him if a good affiliate program can be set up and managed by a remote marketing team.

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