Rand Fishkin’s advice on marketing flywheels

In this special episode, I got Rand Fishkin (founder of Sparktoro & Moz) who is about to complete two decades in marketing. I am particularly excited to release this episode because I’ve learnt SO MUCH from his Whiteboard Fridays over the years. For reference:

  1. Rand’s Brandwagon interview (the story behind Whiteboard Fridays)
  2. How to build a content-keyword map (my favorite Whiteboard Friday)

I thought I’d get his perspective on marketing flywheels, why marketing teams should focus on that and how he’s building a marketing flywheel to grow Sparktoro (his newest venture).

You can watch the interview below…

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Tips from a senior affiliate marketer on creating an affiliate program

I talked to Wesley Whetten who is a remote affiliate manager at Liquid Web and has worked with multiple affiliate partners to ensure they get the maximum revenue out of their affiliate partnerships.

In this episode of Remote Marketing Podcast, we talked about the foundational basics of affiliate marketing – when does it make sense, best practices, what pitfalls to avoid and how to create affiliate programs. I also asked him if a good affiliate program can be set up and managed by a remote marketing team.

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From Marketing Hire #1 to Marketing Lead at Todoist: Brenna’s Playbook

For a lot of you who don’t know, I’ve got a weekly podcast called the Remote Marketing Podcast where we talk everything about remote marketing teams.

The podcast has generally been me sharing thoughts on marketing, but I occasionally try to bring on guests. In this episode, I invited Brenna Loury who is the Head of Marketing at Doist, the makers behind two very popular work productivity apps called Todoist & Twist. In total, their products serve over 20 million+ users and my favorite part is that they’re a 100% remote team.

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Remote Work Loneliness: The Closest Solution

For the entirety of my remote working experience (6+ years now), I’ve been trying to find a solution to tackle loneliness while working remotely. In fact, it’s not just me – hundreds of other individual remote workers and remote teams are trying to find a long-term solution to this problem.

And yet, no-one’s found a permanent solution. In almost all remote work surveys, the no. 1 challenge for remote workers is tackling loneliness. Why are we not able to tackle it? Why is it that all solutions/articles on the internet only give temporary respite from it?

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Top Remote Job Perks to Attract A+ Candidates [INFOGRAPHIC]

Today, competition for remote talent is fierce, as more and more remote companies are surfacing. Want proof? Go ask the companies that’ve listed their job positions on WeWorkRemotely on how they’re doing finding the right candidate for their openings. Chances are that 50% of companies would tell you that their positions have been open for over 3 months.

In fact, I’ve faced this problem myself. I’ve personally struggled finding the right candidate for a lot of our remote marketing roles, even though we advertise almost exclusively on remote job boards. We’ve often had to re-post our job listings with different descriptions to attract the right candidates. More often than not, the job perks make a huge difference in the number of applicants we get on our listing.

I was curious to know what job perks were most successful for companies in attracting the right candidates for their position. So I did some research. Over the last 1 year, I’ve been analysing remote job listings on various hiring portals to figure out the top perks other remote companies are using to attack the highest quality remote marketers.

The goal of this research was to figure out the most attractive remote job perks that I could use for my own job listings, but I thought I’d share the results of the research anyway on the blog. After all, we’re in this together! 🙂

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