For the last couple of years, I’ve been in leadership positions at a bunch of companies. In my work, marketing is high stakes. Marketing is directly responsible for new business (due to a product-led business model). It can get stressful.
For the last year or so, I’ve hired a mental health coach to manage my stress at work. One of my biggest learnings in a leadership role is that your mindset is everything. To be a great leader, you need the right mindset.
Now I’m not going to tell you today how to think like a leader. Plenty of people have already written about that. I’m going to talk about reframing your current thoughts and improving your mindset as a leader. This is based on my own experiences.
I’ll talk about three cognitive distortions commonly found among leaders.
Let’s address the elephant in the room: It’s not easy being a leadership executive.
I’ve faced that first hand while leading multiple marketing teams in the past. During my sabbatical, I reflected on some key learnings during my leadership stints and decided to share the top learnings that I wish someone would’ve told me at the start of my career as a leader.
A majority of these learnings apply to anyone in a high-performance role. If you’re feeling overwhelmed, out of ideas, or feeling directionless, I hope these lessons give you some direction and motivation.
I chatted with Andrew about his journey with his podcast Churn.fm – how he started it, operations behind every episode and how he manages to publish an episode every Wednesday without fail (despite having a full time job + family life + new startup). If you’re thinking of building a podcast, I’d urge to listen to it.
VP of Marketing at Hotjar (100% remote), Typeform, GetApp… the list is endless for Sançar. He’s been leading marketing teams (in-person & 100% remote) for over 7 years and has seen considerable success. So I decided to tap into this experience and get solutions to common issues that Heads of Marketing face.
Like they say, knowing what the problem is 50% solution. Take out a piece of paper and define the current situation of SEO, what your goals are and the time period in which you’d like to achieve these goals. List out current challenges that prevent you from reaching those goals.
Writing this out will give you a good clarity on what needs to be done.
In this special episode, I got Rand Fishkin (founder of Sparktoro & Moz) who is about to complete two decades in marketing. I am particularly excited to release this episode because I’ve learnt SO MUCH from his Whiteboard Fridays over the years. For reference:
I replied – The key is to market the job at the right places, making the job description as broad as you can, focusing on candidates with previous remote work experience & listing the right kind of job perks.
BUT it’s definitely hard to hire A+ talent for your team, especially if it’s a remote marketing team. Here is a running list of unique tactics to find your next top 1% remote employee.
I talked to Wesley Whetten who is a remote affiliate manager at Liquid Web and has worked with multiple affiliate partners to ensure they get the maximum revenue out of their affiliate partnerships.
In this episode of Remote Marketing Podcast, we talked about the foundational basics of affiliate marketing – when does it make sense, best practices, what pitfalls to avoid and how to create affiliate programs. I also asked him if a good affiliate program can be set up and managed by a remote marketing team.