I chatted with Andrew about his journey with his podcast Churn.fm – how he started it, operations behind every episode and how he manages to publish an episode every Wednesday without fail (despite having a full time job + family life + new startup). If you’re thinking of building a podcast, I’d urge to listen to it.Read more
Marketing leadership lessons with Sançar Şahin
VP of Marketing at Hotjar (100% remote), Typeform, GetApp… the list is endless for Sançar. He’s been leading marketing teams (in-person & 100% remote) for over 7 years and has seen considerable success. So I decided to tap into this experience and get solutions to common issues that Heads of Marketing face.Read more
How to manage & spend your SEO budget? (feat. Steve Toth)
#1: Define your problem statement
Like they say, knowing what the problem is 50% solution. Take out a piece of paper and define the current situation of SEO, what your goals are and the time period in which you’d like to achieve these goals. List out current challenges that prevent you from reaching those goals.
Writing this out will give you a good clarity on what needs to be done.Read more
Rand Fishkin’s advice on marketing flywheels
In this special episode, I got Rand Fishkin (founder of Sparktoro & Moz) who is about to complete two decades in marketing. I am particularly excited to release this episode because I’ve learnt SO MUCH from his Whiteboard Fridays over the years. For reference:
- Rand’s Brandwagon interview (the story behind Whiteboard Fridays)
- How to build a content-keyword map (my favorite Whiteboard Friday)
I thought I’d get his perspective on marketing flywheels, why marketing teams should focus on that and how he’s building a marketing flywheel to grow Sparktoro (his newest venture).
You can watch the interview below…Read more
Tips from a senior affiliate marketer on creating an affiliate program
I talked to Wesley Whetten who is a remote affiliate manager at Liquid Web and has worked with multiple affiliate partners to ensure they get the maximum revenue out of their affiliate partnerships.
In this episode of Remote Marketing Podcast, we talked about the foundational basics of affiliate marketing – when does it make sense, best practices, what pitfalls to avoid and how to create affiliate programs. I also asked him if a good affiliate program can be set up and managed by a remote marketing team.Read more
How Tim Soulo helped Ahrefs grow to $50 million+ revenue with a remote marketing team
How ConvertKit brings in 1/3rd revenue through their affiliate program
I’ve looked up to ConvertKit for a long time now. Over the last 4 years, they’ve grown their revenue ~50,000%. THAT is extra-ordinary growth.
They’re currently making about $19 million annually with 48 team members distributed globally.Read more
From Marketing Hire #1 to Marketing Lead at Todoist: Brenna’s Playbook
For a lot of you who don’t know, I’ve got a weekly podcast called the Remote Marketing Podcast where we talk everything about remote marketing teams.
The podcast has generally been me sharing thoughts on marketing, but I occasionally try to bring on guests. In this episode, I invited Brenna Loury who is the Head of Marketing at Doist, the makers behind two very popular work productivity apps called Todoist & Twist. In total, their products serve over 20 million+ users and my favorite part is that they’re a 100% remote team.Read more