I invited Steve Toth for an episode to talk about SEO budget planning. I was particularly excited about this episode because Steve was a SEO lead at Freshbooks (who’ve done a phenomenal job with their SEO strategy).
Download the podcast episode here:
For reference, Freshbooks has tripled their organic traffic in the last 18 months.
Here’s a summary of what we chatted about:
- What Steve’s first 90 days at Freshbooks looked like
- How SEO budgets are planned at Freshbooks
- The story of Freshbooks major SEO initiatives at that time – invoice templates, building a resources hub (500+ articles) and investing in link-building agencies
- The importance of independent consultants when managing a SEO budget and how to identify a good consultant
- The need for prioritisation when managing a SEO budget
- The story of how Steve ended up starting SEO Notebook (a weekly SEO newsletter)
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