Road to $4 million ARR: Lessons

Earlier last month, I opened our revenue dashboard to discover that we hit a sweeeet SaaS revenue milestone – $4 million ARR.

Here’s why it’s so surreal for all of us: we added the same revenue in last 1 year v/s in the previous 5 years.

It took us 5 years to go from 0 to $2 million ARR. (2012-2017)

It took us 1 year to go from $2 million to $4 million ARR. (2017-2018)

Just like how I shared my learnings on hitting $2 million ARR, here are some lessons that I learned from hitting $4 million ARR. It’s a mixed bag of lessons touching operations, strategy, culture etc.

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Developing Marketing Strategies: A Framework to Go From “Tactic” To “Strategy”

Developing Marketing Strategies: A Framework to Go From “Tactic” To “Strategy”

Finding the right way to build a sustainable digital marketing strategy isn’t exactly a piece of cake.

A year and a half ago, there were just a handful of us making up Hubstaff’s team. We were constantly juggling between long lists of tasks that needed our attention. While we did want to fuel our marketing efforts, in reality, we were too focused on just sustaining our business.

This situation is probably familiar to many of you. When you’re bootstrapping to the max during the early days, marketing looks more like shooting in the dark and waiting to see if you hit something, rather than a structured process.

Still, when things got a bit more stable for us, we realized that we needed to use a more systematic approach. That’s how we would be able to identify the marketing methods that work for us so that we can invest in them and scale them to sustainably grow Hubstaff.

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The Secret of Our Growth: Successful Integration Partnerships

The Secret of Our Growth: Successful Integration Partnerships

You know what the best part of working is? Working together.

Looking for ways to establish your brand and create meaningful connections can be daunting. But reaching out to people you can collaborate with is truly rewarding.

At Hubstaff, I’ve experienced that firsthand through creating close connections with our integration partners. Not only has it brought a lot of benefit for us, but it has truly made our work more meaningful.

Why did we decide to build an integration plan? Why would you need one?

Well, because in efforts as big as this one, you need a clear strategy and smooth steps to follow. That’s how you set the stage for real growth.

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