Finding the right way to build a sustainable digital marketing strategy isn’t exactly a piece of cake.
A year and a half ago, there were just a handful of us making up Hubstaff’s team. We were constantly juggling between long lists of tasks that needed our attention. While we did want to fuel our marketing efforts, in reality, we were too focused on just sustaining our business.
This situation is probably familiar to many of you. When you’re bootstrapping to the max during the early days, marketing looks more like shooting in the dark and waiting to see if you hit something, rather than a structured process.
Still, when things got a bit more stable for us, we realized that we needed to use a more systematic approach. That’s how we would be able to identify the marketing methods that work for us so that we can invest in them and scale them to sustainably grow Hubstaff.Read more