In this special episode, I got Rand Fishkin (founder of Sparktoro & Moz) who is about to complete two decades in marketing. I am particularly excited to release this episode because I’ve learnt SO MUCH from his Whiteboard Fridays over the years. For reference:
- Rand’s Brandwagon interview (the story behind Whiteboard Fridays)
- How to build a content-keyword map (my favorite Whiteboard Friday)
I thought I’d get his perspective on marketing flywheels, why marketing teams should focus on that and how he’s building a marketing flywheel to grow Sparktoro (his newest venture).
You can watch the interview below…
or you can download the podcast episode.
We chatted about a couple of things:
- His top 3 lessons after spending two decades in marketing
- Rand’s post-Covid marketing predictions
- His honest experience with in-person vs remote marketing teams
- Why Rand is a big believer in marketing flywheels (refer image below)
- Evolution of his newest venture SparkToro. Why did he decide to build it? What’s his vision with it? How is he marketing it?
Hope you enjoyed the episode!
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